Should he give away his advantages so easily?
Jeff Walker reasoned with himself thus:
... if I had figured it out, he would certainly be able to. And why put him through the day of tedious trial-and-error that I went through to learn how to do it?
Frank Collar, the rival site owner, in turn, offered to help Jeff publish a paid newsletter.
Abundance-based mindset or scarcity-based mindset, your choice to make.