National Identity, Product Identity, Personal Identity

First I read an article titled "It's Over" in Psychology Today issue of May/June 2015. It is about breakup recovery and contains a sidebar titled "Rejection Relief"  on page 85. Here are the first two, or most important suggestions:

1. Reconnect with yourself: Who am I? ... How should I spend my time?
2. Cultivate Self-love: ... being compassionate and gentle with yourself ... kind and forgiving ...

Second, I read about building a national identity. These two readings remind me of what I have kept reading in psychology and branding/positioning.

It's all the same.

When you know who you are, and you are proud of it and you want to continue with it, you get a strong sense of identity.

Such an identity,whether national, organizational or personal ,come from what you stand for (your values), what you want to accomplish (your aspirations) and from how you overcome obstacles.

Soul-searching and identity-seeking always do us good.

When the chips are down, when you are against the wall, as in the breakup article, you only have yourselves to rely upon to re-build your lives. Know yourself, your values and your aspirations to lead a worthwhile life.

Who are you?

What do you stand for?

What do you want to achieve? How do you want to be perceived / remembered?

We at EssayKKN are also thinking about our product identity.