James Lacey and Williamson Murray's "Moment of Battle: The Twenty Clashes That Changed the World" is a great book. Their recount of Midway naval battle proves a great page-turner.
Admiral Chester W. Nimitz's directive to his subordinate, Admiral Raymond Spruance, caught our fancy in particular. The key instruction here was "calculated risk." In business terms, it means you should not spend a cent if you are not certain that you can earn back more than that cent.
The authors explain that such instruction would be rather constraining to typical commanders, but not to Spruance. They admired Spruance for his imagination, ability and discipline to be aggressive while at the same time, to incur only low risks to his own fleet.
Our team at EssayKKN derive great inspiration from these words. Can we think up and execute low-risk but aggressive and effective actions for customer acquisition? Well, let's see ...