A PhD in tree studies, a PhD in vine studies, a PhD in flower studies, a PhD in soil studies, a PhD in water studies, a PhD in weather studies, a PhD in sun and wind studies, a PhD in rain studies --- all just to decorate the Headquarter? But before Facebook became Facebook, even if we gave them a tree for free, they may not have room to plant it in their Harvard dorm.
A PhD in food sciences, Five-Star Indian, Chinese, Japanese, Korean chefs, a PhD in diet studies, a PhD in hygiene studies --- all just for the company canteen? But before Google became Google, the two co-founders may not be able to eat all that these cooks can whip up everyday.
We may not be able to architect our HQ, but we may be able rent a nice room in a nice neighborhood.
We may not be able to provide international cuisines at our canteen, but we may be able take buses and cabs to a nice restaurant once in a while.
Honda may now be making Honda Jets but when they started their Engineering Dept was more or less a bicycle shed.
After this pivot in our thinking, we started having fun!