Millions of kids in the developing world (or the so-called emerging markets) do not use English well. They may not need English for literary, cultural, moral/character development purposes since their mother tongues can serve those purposes really well.
But they do need English to learn science, technology, business and to expand their social world.
We help them learn English better, faster, more cheaply --- online.
After English, when we have "earned" the right for expansion, we'll expand to other subjects crucial for their livelihood.
Isn't it noble to share or give away "tickets out of poverty" to these kids?
To those cynical folks, the book Succeeding When You're Supposed to Fail: The 6 Enduring Principles of High Achievement has confirmed my long-held suspicion that working without a purpose or meaning gives us a higher chance of developing Alzheimer's in our brains when we grow really old.
- A brain with a meaning,
- A life with a purpose,
- A heart with a vision,
- A spirit with generosity