Reading "Agile Experience Design," I noticed the following quote on page-52.
"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat."
The source is Sun Tzu's "The Art of War":
I've read different versions of and addendums to Sun Tzu. But I've never seen this before. However, the concepts are in line with his spirit and philosophy. So, I'll regard them as authentically put down by the Master himself.
We're taking our own medicine. Our strategy&UX campaign may be just a mere noise before it dies out. However, we are attempting in some other fronts, too.