- Identify market opportunities, market segmentations, positioning, and marketing mix(4P's, 6P's etc).
- Identify customer needs.
- Generate product ideas, concepts, visuals and design of User Experience.
- Product Portfolio, product lines, product architecture, business cases and stage-gates
- Product life cycle management: Reinforcement, Renewal, Resurrection, Retirement
- MVP(minimal viable product) and prototyping
- Market testing
- Project management and WBD, Gantt chart, PERT chart etc
- Brand equity management, sales training, marketing in general
- Go-to-market efforst, distribution, logistics etc.
Trends ---> UX ---> MVP prototyping ---> Market testing
Needs ---> UX ---> MVP prototyping ---> Market testing
With the following iterative/feedback loops running throughout:
Market testing---> Trends
Market testing---> Needs
Market testing---> UX
Market testing---> MVP prototyping